- Logo & visual identity
Rebranding the National Institute of Administration A Visual Identity with Purpose
A detailed case study on the rebranding of the National Institute of Administration in Libya. Discover how I redesigned the logo and visual identity with a modern and professional approach, including high-quality print materials and official stamp designs.
Overview
The National Institute of Administration is a leading Libyan institution offering a wide range of training programs, diplomas, workshops, and seminars in the fields of administration, finance, economics, IT, and English. The 2025 training plan includes 79 program titles delivered across 214 training sites in Tripoli and other cities throughout Libya.
A Logo That Reflects Institutional Values
I’m proud to share the details of one of my most significant projects in the field of visual identity design — the complete rebranding of the National Institute of Administration in Libya. This project involved crafting a modern and professional brand identity that reflects the institute’s credibility and national presence, with high-quality deliverables rolled out across all its branches.
The redesigned logo was developed with a minimalist yet formal approach, capturing the essence of the institute’s mission in public sector training and capacity building. My goal was to deliver a timeless design that could adapt seamlessly across digital and print platforms.
This project included the production of various printed materials that maintain brand consistency and professionalism across the institute’s communication tools:
A4-sized Official paper - and decisions for all branches of the institute
A4-sized internal memos
A5 spiral-bound notebooks
Custom-branded ink pens
Business cards for board members
Official stamp designs for every department, division, and unit across the institute’s nationwide branches
All materials were carefully crafted with attention to detail, ensuring functionality and alignment with the new brand identity.
Through this rebranding effort, I aimed to enhance the institute’s public image and create a unified visual presence that reflects its stature. I believe that a strong visual identity is more than just design , it’s a strategic tool that communicates values, builds trust, and strengthens engagement with audiences.
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I have worked on many projects with different clients and I have always delivered quality and excellence. I can work with you from the initial idea to the final product, and I can communicate with you effectively throughout the process. I can also customize and tailor my services according to your specific requirements and preferences.
" Design is more than a skill, it is a way of thinking that empowers us to create amazing solutions, to learn and grow constantly, and to deliver excellence and innovation. "
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